Hawrylak & Associates

Description:
Hawk and Associates partnered with Mason Lane Co. to execute a complete digital rebrand for their electrical manufacturers’ representative firm. The goal was to modernize the company’s online presence, strengthen search visibility, and create a user experience that reflected Hawk’s technical expertise and long-standing industry relationships.

Mason Lane conducted a full website audit and redesign, focusing on usability, SEO performance, and refined content structure. The new site highlights Hawk’s key partnerships, markets, and manufacturers while providing clear navigation for engineers, distributors, and contractors.

Additional creative work included updated brand messaging, refreshed visuals, and digital assets designed to align the company’s identity across platforms.

Deliverables:
Website audit, redesign, and optimization
SEO strategy and content framework
Brand messaging and visual refresh
Digital asset design and layout updates

Outcome:
The redesigned Hawk and Associates website and digital materials present a professional, future-focused brand that enhances client confidence and strengthens the company’s market position.