Guler Cardiology

Description:
Guler Cardiology & Wellness partnered with Mason Lane Co. to expand its clinical brand into wound care services, supporting practice growth and community education. The goal was to create a seamless extension of the existing cardiology practice—one that communicated expertise, compassion, and accessibility for both new and existing patients.

Mason Lane led the digital strategy, developing a targeted landing page, social media campaigns, and ad creative to introduce the new service line. The initiative also included creating content for patient education, refining brand messaging, and launching Facebook ad campaigns to increase visibility in regional markets.

Deliverables:
Brand extension and service positioning strategy
Landing page design and copywriting
Social media management and ad campaign development
Blog and educational content creation
Digital analytics and optimization

Outcome:
The new wound care campaign successfully introduced Guler Cardiology & Wellness to patients across Western New York, driving qualified inquiries and strengthening awareness for the practice’s expanded services.